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EFA’s Member the French Association for the Prevention of Allergies has launched a new campaign to raise awareness about the severity of food allergy. A press conference on the campaing will be organised on September 23rd in Paris. The campaign uses shock visuals of children reacting to food that will be published in printed mass media. The association is looking to partner with schools and restaurants to maximize the campaign reach out and increase the vigilance on the presence of allergens.

 

Tags: Category: Member news
Country: France
Disease area: Food allergy
Theme: Food labelling