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EFA member Swedish Asthma and Allergy Association celebrated this November the Non Fragance Week. Fragrances can make people with asthma or allergy get sick easier so that is why the campaign, arranged and launched at a national level, encourage people not to wear perfume in public places.

The campaign counted with the support of Sandra Beijer, Elsa Billgren and Daniel Paris, three young bloggers and influencers who encouraged people to skip perfume and wear the natural fragrance of their body instead. The activities ran by the association clubs at local level received particular attention by the local media.

Read the press release here: http://pressrum.astmaoallergiforbundet.se/pressreleases/saa-doftar-tre-kaendisar-utan-parfym-2249092

Newsletter11 2017Non Fragance week