The European Commission has just launched a campaign aimed at encouraging smokers between the ages of 25 and 34 to quit. Unlike previous campaigns, the focus will be on the advantages to be gained from quitting, from the physical and personal to the financial advantages. It will use ex-smokers and their achievements as role models and the slogan of the campaign will be “ex-smokers are unstoppable”. The main tool will be the iCoach, an interactive digital health coaching platform available for free in all EU languages. The main target group of this tool will be those smokers unwilling to quit and those with high risk in starting again. More information Press release

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