We are stronger together! On 14th September we celebrated World Atopic Eczema Day. The day connected patients, caregivers, healthcare professionals, and public health advocates across Europe to build a momentum through asking “How do YOU care for atopic eczema?”
Thank you for the strong engagement on social media!
Putting the spotlight on family life with atopic eczema, the day was organised by EFA and the GlobalSkin. To accommodate restrictions due to the COVID-19 pandemic, World Atopic Eczema Day 2020 was a global virtual event. This did not stop people taking action to spread the message and welcome more to the community.
EFA was inspired to see the great engagement of our Members at national level, our audiences and the online community. Joining the conversation using #AtopicEczemaDay and #CareforAtopicEczema by the end of the day, more than 389,123 people had seen EFA’s messages leading to 2,562 visits to our toolkit page. Globally, more than 290 messages had been published in connection with World Atopic Eczema Day.
Atopic eczema patients’ stories
EFA launched an atopic eczema podcast series telling the stories of two people whose lives are affected by atopic eczema. Marking the day, the podcasts provide deep and personal insight into what living with atopic eczema actually means for those affected and their family members. The genuine stories have reached more than 600 users and you can listen to them yourself.
The #AtopicalLives video was translated into 8 languages to reach more people to educate about atopic eczema and its impact on patients’ lives. You can watch the video in English, Spanish, Italian, French, German, Dutch, Finnish, and Danish.
Family life with atopic eczema is…
EFA and GlobalSkin created a toolkit in 12 languages with shareable materials for social media, including cards and printables. The materials spread across Twitter, Facebook and LinkedIn as patients and patient groups, public health organisations, and medical societies spread the message (and even translated into more languages!)
More information on World Atopic Eczema Day can be found on our campaign webpage here.
EFA thanks sincerely our Sustainable Corporate Partners AbbVie and Sanofi-Regeneron Alliance for their support for this project.